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Continue Reading →: What are the components of a modern multi-touch marketing attribution model
What are the components of a modern multi-touch marketing attribution model
How to build a modern multi-touch marketing attribution model “But how much revenue did that campaign drive?” If you’re a marketer, chances are you’ve been in rooms where…
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Continue Reading →: Attribution Models and How to Select the Right One for Your Business
Attribution Models and How to Select the Right One for Your Business
In one of my previous roles, I was tasked with identifying demand gen sources that had the highest ROI. Attribution reports in HubSpot is what I turned to.…
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Continue Reading →: Marketing Priorities Beyond Quick Wins
Marketing Priorities Beyond Quick Wins
Marketing leadership and teams are often under immense pressure to deliver results quickly. I was recently talking to someone senior in the marketing circuit who proudly shared some…
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Continue Reading →: Actionable Steps to Transition to Revenue-Focused Marketing
Actionable Steps to Transition to Revenue-Focused Marketing
In my previous post I covered how businesses, particularly in the B2B and B2C SaaS sector, face tighter budgets that are under greater scrutiny. As we move into…
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Continue Reading →: Revenue Focused Marketing and Performance Metrics for 2025
Revenue Focused Marketing and Performance Metrics for 2025
Businesses are increasingly focused on cutting costs and optimizing operations today than ever before, especially in the SaaS sector, where investor scrutiny has intensified many fold. Venture backed…