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Attribution Models and How to Select the Right One for Your Business
In one of my previous roles, I was tasked with identifying demand gen sources that had the highest ROI. Attribution reports in HubSpot is what I turned to. I started diving into our data for closed won business. Back then, HubSpot would ask you to pick an attribution model between first and last touch to…
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Marketing Priorities Beyond Quick Wins
Marketing leadership and teams are often under immense pressure to deliver results quickly. I was recently talking to someone senior in the marketing circuit who proudly shared some immediate wins their team had achieved. Since this person was relatively new to the business, they perhaps felt the same pressures. They highlighted how making changes to…
About Me
Sharad Tiwari
B2B SaaS Marketing – I think about it quite a lot. I love to share my musings with you through this medium with the hope of getting better at our craft together.
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