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Attribution Models and How to Select the Right One for Your Business
In one of my previous roles, I was tasked with identifying demand gen sources that had the highest ROI. Attribution reports in HubSpot is what I turned to. I started diving into our data for closed won business. Back then, HubSpot would ask you to pick an attribution model between first and last touch to…
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Marketing Priorities Beyond Quick Wins
Marketing leadership and teams are often under immense pressure to deliver results quickly. I was recently talking to someone senior in the marketing circuit who proudly shared some immediate wins their team had achieved. Since this person was relatively new to the business, they perhaps felt the same pressures. They highlighted how making changes to…
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Actionable Steps to Transition to Revenue-Focused Marketing
In my previous post I covered how businesses, particularly in the B2B and B2C SaaS sector, face tighter budgets that are under greater scrutiny. As we move into 2025 and beyond there is a dire need for marketing to adopt a revenue-focused approach that can be measured by metrics which directly correlate with business outcomes. …
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Revenue Focused Marketing and Performance Metrics for 2025
Businesses are increasingly focused on cutting costs and optimizing operations today than ever before, especially in the SaaS sector, where investor scrutiny has intensified many fold. Venture backed companies that could earlier rely on aggressive spending to acquire customers and boost valuations find that such strategies aren’t scalable anymore and have failed to deliver on…
About Me
Sharad Tiwari
B2B SaaS Marketing – I think about it quite a lot. I love to share my musings with you through this medium with the hope of getting better at our craft together.
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